TVSquared, the provider of the leading same-day TV attribution platform, has raised an additional US$6.5 million in a series A funding round led by West Coast Capital, with matched funding from the Scottish Investment Bank.

Headquartered in Edinburgh with offices in New York, Los Angeles and London, TVSquared’s technology is used by some of the world’s biggest brands to measure their effectiveness within the US$202 billion TV advertising market.

The Shepherd and Wedderburn team comprised Stephen Trombala and John Morrison.

TV Squared’s press release in respect of the investment is can be found on the company's website