Shepherd and Wedderburn, in conjunction with Because Brands Matter, is delighted to invite you to this seminar focussing on the importance of branding to the relationship between a business and its customers.
Getting your branding right can be a tricky process. Your brand is more than just your logo and businesses today need to clearly understand who they are and the values they wish to convey to the market. This seminar will look at key facets of branding from inception to implementation, along with how to make the most of your brand. Discussion topics will include:
- Brand positioning
- Brand image
- Brand protection
- Maximising the value of your brand
Delegates will have the opportunity to put questions to our speakers in advance of the seminar and on the day itself. Confidentiality will be maintained for questions submitted in advance.
Food and drink sector
David Reid - Because Brands Matter
Joanna Boag-Thomson - Shepherd and Wedderburn LLP
George Frier - Shepherd and Wedderburn LLP (chair)