A [url=http://www.scottishexecutive.gov.uk/Publications/2005/06/1693437/34386]new
green jobs strategy[/url] has been launched by Enterprise
Minister Jim Wallace in an attempt to convince Scottish businesses that there
are economic opportunities to be gained through taking measures to save the
planet.

The new jobs strategy sets out the perceived Scottish business opportunities
on offer as a result of the global shift towards a sustainable future.

The
strategy's top priority is growth of the Scottish economy. The challenge
is to pursue
this goal in a sustainable manner.

The strategy is supported by an
[url=http://www.scottishexecutive.gov.uk/Topics/Business-Industry/Enterprise/...
plan[/url], a 'live' document that details the current list of
commitments and it to be updated as the strategy progresses. The
implementation plan sets out the following as Scottish Executive
objectives in attaining sustainable economic growth:

  • Using public purchasing rules to enhance the status of recycled
    goods by setting targets for the public sector to specify a minimum level
    of recycled content in contracts.
  • Using the existing green jobs fund -
    worth £22 million until 2007/08 - to drive forward some of the recommendations
    from the Forum for Renewable Energy Development in Scotland (FREDS) on support
    for technologies such as marine, biomass and hydrogen
  • Working with the
    DTI on how their £50 million marine energy fund can best be used to provide
    capital and revenue support to bring wave and tidal technologies to commercial
    viability.

Mr Wallace hopes to demonstrate that businesses can benefit economically
from a greener environment through the jobs strategy, setting out the
business case for sustainable development by highlighting the wealth of economic
and
employment opportunities arising from this.

The focus is on releasing
the vast potential in sectors like waste management, recycling and renewable
energy
where the Scottish Executive have ambitious targets to help drive
the development of innovative technologies and solutions.>

However, Mr Wallace has stressed that
the
opportunities are not limited to businesses in the obviously 'green' sectors.
Resource efficiency
can improve the productivity and competitiveness of all types and
sizes of companies. Reducing the waste produced and the energy used will
help promote
business growth, helping to both sustain existing jobs and create
new ones.

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